Use your preferred online tool to create the UTM codes. Be sure to use simple, consistent naming options for the parameters. Use this to establish the parameters for your UTM codes. Set your goalsĭetermine what you hope to learn through your UTM tracking. Here are the steps to follow to create and implement UTM tracking: 1. Related: 29 Ways To Drive Traffic to Your Website How to create UTM tracking The parameters are:Ĭampaign content: Campaign content appears as "utm_content." This parameter tracks what someone clicked on to access a site if you have multiple links pointing to a single URL, such as through an email, on a landing page, with targeted ads or when performing A/B testing.Ĭampaign medium: Campaign medium appears as "utm_medium." This parameter shows what medium a visitor used to share and access the link, such as a cost-per-click (CPC) campaign, an email or a social media post.Ĭampaign name: Campaign name appears as "utm_campaign." This parameter allows you to determine the specific promotion or campaign associated with a link, such as the name of a product, contest or sale type.Ĭampaign source: Campaign source appears as "utm_source." This parameter identifies the source of the traffic, such as a newsletter, a website, a social network or a search engine.Ĭampaign term: Campaign term appears as "utm_term." This parameter monitors relevant ad-based keywords to show which keywords caused users to visit the website. This allows you to monitor specific aspects of the campaign based on particular data points. There are five types of UTM codes or tags called UTM parameters that you can use for tracking. Tracking and comparing the traffic for different campaigns Monitoring which links people click on in a campaign Learning where website traffic is coming from As a result, it's possible to determine which digital marketing campaigns are the most successful, which may help create more efficient and cost-effective marketing practices. UTM tracking is especially useful for monitoring social media activity, email campaigns and pay-per-click (PPC) campaigns. This allows you to monitor traffic sources to websites to help evaluate the effectiveness of certain content, sources and overall marketing campaigns. UTM tracking is the process of adding a UTM code, which is a small snippet of code, to the end of a URL. Related: What Are UTM Codes? (And How To Use Them To Track Website Traffic) What is UTM tracking? In this article, we define what UTM tracking is, explain how to create UTM tracking and provide some tips for using UTM tracking effectively. ![]() One way to monitor the effectiveness of certain efforts is through the use of Urchin Tracking Module (UTM) codes. This helps them identify which strategies work successfully for them and which strategies may require some adjustment to succeed. ![]() ![]() It's important for marketing professionals to monitor the performance of their digital campaigns regularly.
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